OFFLINE DIPLOMA • MUNDUPARAMBA CAMPUS
Full Stack AI Digital Marketing Diploma (5 Months)
4 Months Intensive Practical Classroom Training + 1 Month Agency Internship inside SHAH Digital Marketing Agency in Malappuram. Learn by doing on real ad accounts with direct trainer guidance.
Course Duration
5 Months
4M Class + 1M Intern
Total Course Fee
₹42,000
Installment Options
Daily Schedule
3 Hours/Day
Monday to Friday
Campus Location
Malappuram
Near Govt. College
CURRICULUM BREAKDOWN
Structured 4-Phase Classroom Syllabus
Every module contains practical mini projects where you execute on real brand scenarios.
MODULE 1 • WEEKS 1–4
Platform Foundations
Foundations & Platforms
Build a strong digital marketing base — from social media strategy to content creation with AI tools.
- • Introduction to Digital Marketing & Funnels
- • Social Media Management Basics
- • Overview of Facebook, Instagram, LinkedIn, X, TikTok, Snapchat
- • Content Planning & Scheduling with AI Tools
- • Understanding Social Media Algorithms & Trends
- • Google Business Profile Setup & Optimization
- • Video Editing for Digital Creators (AI Tools, Canva)
- • Graphic Design Editing Basics (Canva)
🎯 Mini Project: Create and optimize a live social media account and Google Business Profile for a local business.
MODULE 2 • WEEKS 5–8
Search & Web Capstone
SEO, GEO & AI Capstone
Master Organic Search visibility and Generative Engine Optimization for ranking across modern AI search engines.
- • SEO: On-page, off-page, and technical optimization
- • WordPress: Build a complete website from scratch
- • Landing Page Building with Elementor
- • Analytics: Google Analytics 4, Search Console, Tag Manager
- • Microsoft Clarity Session Heatmaps
- • AI in Marketing: ChatGPT for content, SEO & GEO
🎯 Mini Project: Build, launch, and rank your own portfolio website with an active blog.
MODULE 3 • WEEKS 9–12
Social Ads & Commerce
Strategy, Meta Ads & E-Commerce
Paid social ad scaling, high-converting creative testing, and multi-channel marketing campaigns.
- • Instagram & Facebook Ads — Setup & Campaign Strategy
- • TikTok & Snapchat Marketing
- • LinkedIn Personal Branding & B2B Networking
- • Meta Ads Library, Custom Lookalikes, Lead Generation
- • Dropshipping, Affiliate Marketing & Amazon Marketplace
- • Threads & Community Engagement
🎯 Mini Project: Run an actual Meta engagement and lead campaign with full creative strategy.
MODULE 4 • WEEKS 13–16
Google Ads & Performance
Performance Marketing & Google Advertising
Master Google's advertising ecosystem and monetize content on YouTube.
- • Google Search Ads (SEM, Smart Ads, Call Ads)
- • Display & Shopping Ads (Merchant Center integration)
- • Video & App Ads (YouTube Ad Formats, Discovery Ads)
- • YouTube Channel Growth, Video SEO & Monetization
🎯 Final Project: Build a mock dropshipping store and integrate it with active product feeds.
MALAPPURAM OFFLINE CAMPUS
Enroll for the 5-Month Offline Diploma
Course Fee: ₹42,000 | 4 Months Classroom + 1 Month Agency Internship.